Marketo component

A marketing automation component focused on account-based marketing.

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Description

Marketo is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics.

Authentication

Marketo provides instructions to grant API access under the section Getting Started. The following permissions are required for the role:

• Access API.Read-Only Activity -> For all polling tasks and for verifying credentials
• Access API.Read-Only Lead -> For GetLeadsPolling

Environment variables

Please Note: From the platform version 20.51 we deprecated the component LOG_LEVEL environment variable. Now you can control logging level per each step of the flow.

Credentials

• Client Id

• Client Secret

• Endpoint URL Url of your endpoint. For example https://example.com/rest

• Identity URL Url of your identity. For example https://example.com/identity

First two items you can find here:

Other two here:

Once these values have been collected, they can be entered in the account information elastic.io.

Technical Notes

The technical notes page gives some technical details about Marketo component like changelog and completeness matrix.

Triggers

1. Get New Activities Polling Trigger to get all new and updated activities since last polling.

2. Get New Leads Polling Trigger to get all leads updates. Only updated leads fields wold be retrieved.

3. Poll Bulk Extract Results Poll Bulk Extract Results and download file with extracted data to attachments.

Actions

1. Describe Object Get describe Object metadata.

2. List Custom Objects Action will return a list of custom objects available in the destination instance, along with additional metadata about the objects.

3. Lookup Objects Lookup objects by criteria.

4. Lookup Activities Lookup Activities by criteria.

5. Bulk Import Action for insertion of large sets of person and person related data.

6. Upsert Objects Action upsert objects by unique criteria.

7. Bulk Extract Extract file with Requested data to attachments.

8. Delete Object by Unique Criteria Delete Object By Unique Criteria.

9. Lookup Object (at most 1) Lookup Object By Unique Criteria.

Known limitations

1. See REST API limitations
2. We recommend to set flow to realtime if total execution time is greater than 60 seconds.
3. The attachments mechanism does not work with Local Agent Installation.