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Marketo component

Marketo component

A marketing automation component focused on account-based marketing.

Description

Marketo is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics.

Authentication

Marketo provides instructions to grant API access under the section Getting Started. The following permissions are required for the role:

  • Access API.Read-Only Activity -> For all polling tasks and for verifying credentials
  • Access API.Read-Only Lead -> For GetLeadsPolling

The instructions only need to be followed until the integrator has the following pieces of information:

  • Client Id
  • Client Secret
  • Endpoint
  • Identity

First two items you can find here:

Rest API serviceand no permissions service

Other two here:

Endpoint and Identity

Once these values have been collected, they can be entered in the account information elastic.io.

Triggers

Get Leads Polling

Will poll Marketo API and fetch new and updated Leads:

Get Leads Pooling

Has only one optional configruation option - Fetch changes since, it accepts an ISO 8601 date that will be used as a beginning of fetch interval, e.g. 2015-01-01 will fetch all leads that were created and/or modified since 01.01.2015 when omitted no historical data will be fetched, only created and/or modified leads from the time when polling starts will be fetched.

Actions

This component has no action functions.

Required environment variables

No environment variables are required.

License

Apache-2.0 © elastic.io GmbH