A Recipe is a pre-configured, reusable flow template — the fast way to give someone a working integration without them building one from scratch. Embedded Recipe takes that a step further: it lets you hand a recipe to an end user who shouldn’t (or doesn’t want to) manage the platform directly at all, by generating a link, or an iframe, that walks them straight to activating it under their own account.
This is aimed squarely at the case where you’re offering integrations through your own product — a SaaS app that wants to let its customers connect their own Salesforce or Shopify account, say — rather than at internal use where your own team is comfortable working in the platform’s UI directly. The end user authenticates and activates the recipe; nothing about the underlying platform is exposed to them beyond that.
Setting one up is done through the API, from your own backend, ahead of handing the link to the user:
That URL can be handed to the user directly, or embedded in an <iframe> inside your own product’s UI, so the activation happens without the user ever leaving your app. Once the user completes activation, the platform posts a message back to the parent window with the resulting recipe deployment’s ID — so your own application can record that the integration is now live, without polling for it.